• Charles W. “Bill” Woo

    Chief Technical Director

    Bill directs and oversees all software development and installation, and actively participates in the design and development process.

    With more than 30 years of experience in the software development and material handling industries, Bill is not only an expert in software design and equipment functionality, he also has a keen understanding of common day-to- day production issues that arise in warehouse and fulfillment centers. This expertise and insight enables Bill to quickly analyze and respond to complex problems with effective and sometimes innovative solutions.

    Before founding Dove Tree in 1988, Bill served as VP-Software Division at a leading U.S. provider of material handling equipment, where he helped develop and introduce some of the industry’s earliest software-controlled carousel systems. He helped develop and introduce some of the industry’s earliest PC-based warehouse automation systems and software-driven carousel equipment.

  • Dan Bell

    Senior Technical Associate

    Dan is the lead in software development, design, testing, and deployment. He also works with clients on customer training and any post-installation software changes. With more than over 11 years experience in software programming, Dan possesses a practical knowledge of customer onsite processes.

  • Bill Beltz


    Bill works on software development, design, testing, and deployment, and provides team and customer technical support throughout the project. He has more than 15 years experience at Dove Tree, and has excellent credentials and background for conducting end-user operator training.

  • M. Vickie Armstrong


    Vickie provides project and contract administration support.